The average intake is around 13g/day compared to the Guideline Daily Amount (GDA) of 25g/day which means most of us in the UK are deficient! Fibre is important for many reasons and is essential for a healthy functioning digestive system.
Fibre can be broadly classified as either soluble or insoluble.
These types of fibre can’t be digested like other nutrients. But they are still really beneficial as they move through the digestive tract and ‘bulk up’ waste product as it goes. They're often referred to as ‘roughage’ or ‘bulk’ simply because of the way they increase volume and move waste along, increasing digestive “transit time” - a bit like a snowball effect - which is great for your bowels as it helps to keep you regular and prevent constipation.
Remember: normal bowel movements can range from 1-2 movements a day to 1 movement every 3-4 days. The normal number of trips you make to the toilet is what’s normal for you.
Good sources of insoluble fibre are: whole wheat flour, certain vegetables and nuts and some cereals including new delicious All-Bran Golden Crunch!
Many people suffer from symptoms of digestive discomfort such as bloating and feelings of sluggishness from time to time. In fact research estimates around 40% of the population suffer from bloating regularly. Symptoms can often become worse when we are irregular and have slow digestive transit time which is where eating enough fibre, especially wheat bran fibre may help.
Luckily, simply eating enough fibre, especially insoluble fibre such as wheat bran can help many people avoid feelings of digestive discomfort. Grab a bowl of one of the great Kellogg's® All-Bran® cereals in the morning (including the scrummy new All-Bran® Golden Crunch).
Buy a box of All-Bran
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